Does Google like your content?
In order to produce quality, web friendly copywriting for your website, there are a few vital things that you’ll need to think about before you begin. Relevancy, maintaining a conversational tone and having basic SEO knowledge are all key to bringing in users and increasing your web-traffic.
Probably the most important factor in assembling web friendly copywriting is providing relevancy to your users. Is the content you are creating relevant to what this person is searching for on the internet?
Learning who your specific audience is and what topic they are looking for is a great way to ensure they stick around. You’ll also want to display your value to them throughout your copy. Have you done your research? What type of content are your potential visitors searching for?
Think of it this way: Let’s say a person searches for “types of windows” in Google. Well, you happen to own a company that sells windows. Since this person is trying to gather information about windows, a website that only tries to force a sale will do them little good. So, instead of only pushing your products on your company website, try offering a service to help better their understanding of the products you are selling. How to care for the window they are buying, how to choose the best window for their needs, what types of windows you offer, that sort of thing.
This will allow the user to feel more connected with your product, and in turn will help entice them in for a potential purchase when they otherwise may have been on the fence due to uncertainty or a lack of knowledge about the product.
Keeping a conversational tone throughout your copy is yet another factor in creating web friendly copy. This means utilizing people-friendly words, much like you would if you were having a conversation with someone. That’s not to say you should use a bunch of emojis throughout your copy, but rather removing the usage of workplace jargon used throughout the industry you are in.
Try to organize your content in a way that is easy for a typical visitor to read and understand. Bullet points are a great way to help keep people with short attention spans focused on the point you are trying to get across to them in your work. This will help them be able to better skim through your work and find something that catches their eye.
Basic SEO Knowledge
Having a base level of knowledge about SEO (Search Engine Optimization) and how it works will also help you with your web friendly copywriting efforts. This doesn’t mean that you should necessarily be an expert on the subject of SEO, but understanding what matters the most will only help you in the long run. Knowing how to create a keyword strategy without over-using it, writing on related topics, including a meta title and description, etc. are all examples of SEO rules that you should be familiar with. Figuring out how to organize these things into a user friendly experience is key to creating a stable online presence with your website.
Not getting the attention you hoped for on your site? We can help! Visit us at Oyster, where we help people just like you increase their web-traffic volume and grow their conversion rates. It’s more than SEO, it’s about engaging your ideal visitor online, on your terms.
Writing for ecommerce and need more traffic? Check out Midnight 20, the data-science company behind Oyster.