Copywriting for Ecommerce?

Here’s a few things you’ll want to know…

There are several different forms of web copy when it comes to Ecommerce Copywriting. Each form serves a separate purpose from the rest, but all play a key role in their own right. Knowing when and how to make use of each form of copy will be extremely helpful to you in your copywriting career. In this blog, we’re going to discuss three different types and how to use them on your ecommerce website.

Product copy:

Writing product copy is exactly what it sounds like it is. Crafting copy for specific products. But, there’s a correct way to go about it. In your copy, not only will you want to touch on the distinct features of the product itself, but what it’s made from and the ways it can be used as well. This helps the user better understand what the product actually is, and whether or not they can use it in their day to day lives.

An example: Tape. In the product copy for tape there may be a description about how this tape is durable, and the adhesive is strong. Great. That is what most people are looking for when it comes to buying tape. But, is it Scotch tape? Electrical tape? Duct tape? Is this tape double sided? What are its primary uses? These are all questions you, as a consumer, would want the answers to before making your purchase because you’ll want to know HOW you can USE it. So that’s the idea you’ll want to cater to when writing your product copy.

Category Page copy:

Writing for category pages is a little different. In this instance, you want to directly lead the consumer to the right product. The copy on your category page should be compelling and let the reader know they are in the right place. It should also be informative and give bits of information about each type of a specific product. You may also want to make recommendations to the reader.

For instance, if you sell picture frames, your category page will highlight the different types and sizes of picture frames you offer. But, somewhere in that copy there should be direct links to specific individual products based on the overall type or size picture frame you are writing about at the time. In other words, if you’re discussing large picture frames then link to a specific size picture frame from your inventory. This will help guide them in the right direction so they can ultimately make a more informed decision about buying the product.

Blog article copy:

Producing copy for a blog article takes the most time and effort, but in the end is often the most helpful to potential consumers. While the copy itself is the most lengthy of the three types of ecommerce copywriting we’ve discussed, it also best allows you to speak to your potential client base directly.

Using the keyword research you found when building your content strategy will prove to be very useful while creating your blog. In your blog, you’ll want to generate posts about topics that your consumer base may find useful or interesting. You may also want to utilize links to your category pages or product copy throughout the article to help provide them with the information they are seeking.

Making use of these types of copy should help you on your way to being successful in your ecommerce copywriting ventures. But, if you’re still in need of some assistance, we can help! Visit us at Oyster, where we help people just like you increase their web-traffic volume and improve conversion rates. It’s more than SEO, it’s about engaging your ideal visitor online, on your terms.